Your headline has ONE job
👉🏻 to grab (and keep) your reader's attention...
But hey, that's easier said than done.
Especially considering the fact that crafting a PERFECT headline is literally a never-ending job...
Yep.
Sorry to tell ya, but as trends change, readers get more sophisticated, and "clickable" preferences pivot...
The art of grabbing attention truly is an ongoing skill that needs to be revisited - and refreshed - often.
The good news though...
Is that the FUNDAMENTALS don't change.
Follow these 5 fundamental TIPS, and you simply can't go wrong:
🪝 HOOK attention by provoking an emotion, piquing curiosity, or promising some sort of benefit.
⭕️ Open a LOOP with a concept or idea that literally forces the brain to seek out some sort of conclusion. Aka - they need to take an ACTION to close the loop you created.
📞 Speak to your target audience... either by using the word “you” or by playing off the reader's sense of belonging or identity.
👀 Use COHESION MARKERS to help your writing flow seamlessly into the next sentence ("...", "and", "because", "in fact" are all examples)
✅ And ALWAYS remember to keep your headlines short & easy to read.
🆘 Need help writing headlines that demand attention?
Tags:
copywriting